Advertising-clients and consumers Essay Example | Topics and Well Written Essays - 500 words

Advertising-clients and consumers - Essay Exampleommercial that was somewhat similar between the two programs was an advertisement for cars for sale in which the normal employee discount was being ext terminationed to everyone until the end of the month. The difference was in the kind of cars featured. On the Emmys, it was the entire line of Saturns spell on the football, the concentration was on trucks and larger sedans.There were amazing differences, though. The Emmys showed ads for products that would in the main or even exclusively apply to women. These included hair care products intended for long, silky hair or sparkling color, make-up, age-refining creams and a few female-oriented telly shows. The advertisements played during the football game were for products such as mens shampoo, beer, trucks and male-oriented television shows. The proportion of the ads was different, too. There were more ads for beauty products and shopping on the Emmys while there were more ads for mo vies and television shows on the football game.From these sorts of advertisements, several key characteristics of the expected audience can be inferred. The Emmys obviously anticipate a in general female audience. They obviously anticipate older kind of than younger women in that they are advertising products designed to make women look younger rather than capitalizing on already young faces and they are probably geared toward a more wealthy social class in that they are advertising more costly products using classy settings and an elegant tone. The football game obviously expects a male audience, advertising products in terms of tough, strong and powerful. The settings are much more informal and include girls in bikini bathing suits and the emphasis is much more on simply passive observation or full-on involvement rather than a compromise between the two, such as in the shopping targeting the women. The similarities of products there is an alcohol product in both, beauty produc ts in both, vehicles in both, aliment in both,