How technology has influenced the Thomson Travel Agency Essay

How technology has influenced the Thomson Travel Agency - Essay ExampleFrom this, it is quite obvious that travel agents romp a vital role in this business. When armed with technological knowledge, they form a force to reckon with. Surveys conducted by various people outline the grandeur of the latter in influencing consumers decisions on the destinations to take.From the time a person decides to make any trip, they are usu ally faced with the decisions of which airline to take, the particular keister to visit if on holiday, convenience and efficiency of the whole process. Due to the boom of technological advancements, potential passengers or tourists can by the click of a button, peruse the options availed to them. However, this information can be mind boggling to an extent that it can became more of a headache than a resourceful tool. Thus, travel agents can make recommendations to their clients and avail them in choosing the particular travel package that would best suit them depending on their needs (Howard 1963). It is like they completely allow these people to take over all their travel arrangements so that, all that is required of them are to show up.Tour operators are thus faced with the key role of advertising their products. Marketing becomes an cardinal tool so as to stay in business, of which, travel agents are made to go out of their way to infuse better marketing strategies (Birner & Booms1982). calculating machine technology provided a way to effectively manage all the extensive information concerning general travel. For example, with introduction of the Computer reservations systems (CRS) in 1953, that was later converted to the rig Automated Business Research Environment (Sabre). This was a combination of CRS and global distribution system (GDS) that provided a wide load of travel information and reservations. directing selling which involved the sale of package holidays using a complex chain of travel agents, is a practice that has bec ome